- Leading the account management team for half of Gurgaon business portfolio for FoxyMoron
- Client management, Campaign Planning, Digital Strategy, Digital KPIs planning and operational management
- Responsible for achievement and Implementation of account objectives revenue targets, team planning, billings and process development
- Client relationship management, point of contact and point of escalation
- Current Brands -Huawei, Dyson, DS Group – Catch, Pulse, Chingles, Pass Pass, Sofy, Vega, Orient Bell Tiles, India Gate
- Establish and maintain relationships with individual or business customers or provide assistance with problems the clients may encounter.
- Present ideas and campaigns to clients.
- Coaching and Training team of account managers for smooth daily operations.
- Responsible for new business and horizontal growth of revenue for existing business and New Business development.Brands : Mail Today, Home Credit, Dulux Paints, Inox Muchos, Veen Water, VNL, Virgin Atlantic, The Times group, Little, Amira Rice, GMR sports, Delhi Airport, DLF emporio, The Lodhi, Dlf place Saket, Only Vimal, Future Brands-Hey!, W, Au Bon Pain, Waffle Wallah, IndiaMart, Healthians, Tupperware, Zee News.
- Vaseline (SEA Region)- Re-launched Vaseline Total Moisture- Achieved improved share of engagement scores
- Axe Deodorant (SEA Region)- Launch of ‘Axe Unlimited’ Academy – Awarded Effie Silver & Gold for the best mobile & viral campaign of 2005.
- Rexona Roll on Deodorant (SEA Region) Launch roll-on deo format for the first time in India. Making a 3yr road map for the brand launch including suggestions on how the brand can tackle every roadblock and improve overall brand efficacy.
- Research Methodologies used- U&A Study, Preview, Needscope, Bases and FGDs
- Managed a team of Account managers & strategist to deliver on a multiple projects across a range of industries.
- Worked across multiple accounts including ecommerce and lead generation campaigns.
- Worked on large scale ecommerce accounts to implement Analytics, paid search & SEO projects that would help increase sales. Collaborated with internal and external stakeholders to ensure continued revenue growth.
- Worked with team to increase the client revenue and services. Liaised with internal and external stakeholders to implement and optimise digital marketing campaigns
- Mentored and coached team members to improve performance and help them achieve career growth.
- Managed teams career goals and achievements as well as overall team budgets.
- Worked with the management team to determine resourcing needs and identify candidates for interview and promotions.
- Identify & pitch potential clients through relevant research and references
- Work on the Strategy Presentation for achieving the client’s business objectives, strategy being based on self conducted research & analysis about client, client’s business, client’s target group & client’s potential with help from internal account management & creative teams
- Execution of a media plan, Maintain budget control, develop media schedules and monitoring buys/schedules
- Analyze the results and make optimization recommendations while the media is live and use empirical data to improve results for the next buying cycle
- Strategizing, Planning & executing marketing & business development strategy
- Responsible for understanding trends in respective platforms and coming up with concepts depending on the strength of that platform/platforms
- Responsible for leading team to ensure that long term solutions are created as per requirement